Is this useful for me?

Is this useful for me?

I think that i could defiantly use some of these research methods, the Qualitative research method sounds more of the type of research that i would like to explore as it is in a sense a sort of questionnaire sort of method. The others such as the deductive and inductive research methods are more for the technical side of this task but they seem very helpful in organizing the research that i do.

Qualitative Research

Qualitative Research

A set of research techniques in which data is obtained from a relatively small group of respondents and not analyzed with statistical techniques. This is an approach that aims to understand how people think about the world and how they act and behave in it.

Quantitative Research

Quantitative Research

This is a method of advertising research that emphasizes measurement of incident of consumer trends within a population. This involves the numerical measurement of information around human attitudes and behavior.

Secondary Research

Secondary Research

This involves the summary, collation and or synthesis of existing research rather than primary research, where data is collected form for example research subjects or experiments. The use of information that has already been collected and is available for use by others. This is also called desk research.

Primary Research

Primary Research

This involves the collection of data that does not already exist, which is research to collect original data. Primary Research is often undertaken after the researcher has gained some insight into the issue collecting secondary data.

Empirical Research

Empirical Research

This is research that derives its data by means of direct observation or experiment, such research is used to answer a question or a test hypothesis.

Research that is gathered in the field where data is gathered first hand and/or through observation.

Theoretical Research

Theoretical Research

It is research in which the goal is to prove or disprove a hypothesized truth or proposed future research plans that may be carried out in the future but not at the current moment.

Deductive and Inductive Research

Deductive Research Approach

When using the deductive research approach there is something called a waterfall that can be used Theory > Hypothesis>Observation>Confirmation.

This is the process in which is used to deduct the research you have done, it works from the more general to the more specific.

Inductive Research Approach

When using the inductive research approach we use something called 'hill climbing', Observation>Pattern>Tentative Hypothesis>Theory. 

This works the other way moving from specific observations to a more broader generalization and theory. 

Small Scale Presentation 1

Small Scale Presentation 1 on Prezi